Working freelance,
making connections is an integral part of building business.
So why is that?
The definition of
‘connection’ is 'a link, an association or a relationship.'
As a freelancer I
get a big chunk of my work through word of mouth.
“It’s not what you
know, it’s who you know” or, in better terms, “it’s not who you know, it’s who
knows you”. The more people you meet and
create lasting connections with, the steadier the growth of your
business will be. Knowing lots of people in your industry means you will have a higher
rate of referrals and recommendations.
Below, I've outlined six ways to help those connections grow organically, in a true and
natural way.
1. ‘Shout’ about your business!
Tell everyone! The
more people you tell and the more people you connect with on social media, at
networking events or that family event, the bigger your circle will grow.
Unless you tell people they won’t know what you are doing.
2. Ask questions
It’s important to
balance the ‘shouting’ about it with listening.
Engaging authentically with someone, without a hidden agenda, means the
person you’re speaking to will feel heard and valued and you’ll immediately
have started the build up of trust. Find out about them, why do they do what
they do? What makes them come alive? Doing this gives them a safe platform to
get excited about their latest idea; launch or offer and the enthusiasm will
bounce around and create high energy and a truly strong connection.
3. Be positive!
As a freelancer,
work life isn’t always easy, but if you are positive it will rub off on
people and you will gain their respect big time. Focus on the things that are
going well in your business and people will lean in and want to hear more. Yes,
there will inevitably be bad days, but keeping the good things that are
happening at the front of your mind will attract people to you.
4. Keep in touch
Social media is a
powerful tool for this one. Connect with people on
Facebook. They will then see your posts about your business and you have made
an online connection with them.
Make a habit of doing this, but also keep in
mind you need to continue the connection going forwards.
Every so often, go
through your friends or email list and reach out to a friend you haven’t seen
in ages to suggest a coffee. The catch up conversation will swing onto what
you’re doing and you can mention your latest ventures and in turn find out
about theirs.
5. Collaborate
Two heads are
better than one. Where possible, while having these conversations, keep an eye
out for where you could suggest working together on something. Two slightly
different skillsets will each bring something fresh to the table and create big
things!
6. Let your PASSION shine
People are
attracted to enthusiasm and someone who radiates their life purpose. Don’t let
anyone dim your passion and drive.
Everyone you meet
may become a potential client so by emulating excitement for your business you
are subconsciously ‘selling’ your service, but in a totally authentic way. This
is a very powerful and people want to be part of that.
It’s paramount to
have an orbit of people around you, who believe in your vision, support you and
champion your efforts. This keeps the energy high and enthusiasm flowing, the circle will then go round again.
In conclusion, think about the strong friendships and connections you have today. Chances are that they didn't happen by accident, instead, some time was taken to nurture and grow that relationship. Go out and put some of these points into practise and see how opportunities come your way.
"The business of business is relationships; the business of life is human connection"
- Robin Sharma
